Freelance charity copywriter | Content designer | Editor
Charity content and copywriting
Whether you need copy that converts or content that explains complex or sensitive topics, I’d love to help.
I’ve been working with words for 20+ years and have specialised in charity content since 2013. I’m highly experienced with SEO and a passionate advocate for plain language.
I adapt my approach for your tone of voice, style and ways of working. I can work with your existing materials or create new content from original research or interviews with your subject matter experts.
But don't just take my word for it...
Recent work
LoveRespect
Women’s Aid commissioned me to create a series of articles for the younger (14–17) and older (18–24) age groups on topics including online dating, critical thinking and staying safe online.
I worked with the team to scope out the brief, suggesting additional areas for content from research and my own knowledge about online safety and domestic abuse. I used a different tone and approach for each group, making sure that content was age appropriate and spoke to young people where they’re at.
Women’s Aid later asked me to help with some further content development for LoveRespect, covering some new topics for young people as well as content for parents and professionals.
Legacy campaign content
I’ve worked with Catsnake to produce copy for legacy campaigns for charities including RNID, RSPB and the Canal and Rivers Trust. Catsnake use a highly targeted acquisition strategy which means content needs to be written to a tight brief to hit specific narratives and emotions. For this work it’s essential that I can quickly get to grips with a new tone of voice and produce clear and emotive storytelling.
Knowledge Against Hunger
Knowledge Against Hunger is Action Against Hunger’s website for professionals. During the redevelopment of the site, the team asked me to write the “about us” and “services” pages for the new website.
This involved using some very technical materials as source, as well as the invaluable knowledge of their subject matter experts, and translating this into copy that clearly explained Action Against Hunger’s nutrition services.
"Victoria is an excellent copywriter and hugely knowledgeable in SEO."
- Jimmy Perkins, Action Against Hunger