Content strategy | Copywriting | Editing
Helping you create better content
Content strategy and content design, copywriting and editing for charities, organisations doing good and the public sector.
Hello, I'm Victoria
I'm a content strategist, copywriter and editor. I've been working in content and communications for
20+ years, and have been freelancing since 2018.
Over that time I've built up a lot of content skills, which is why I offer services throughout the whole content lifecycle – from strategy and initial ideas, through creation and implementation, and finally content review and editing.
I'm passionate about plain language, and I'm skilled at working with sensitive and complex topics.
I'm a Professional Member of CIEP, and a member of ProCopywriters and CharityComms.
Want to chat about content? Email me at hello@victoria-clarke.co.uk
Some of the organisations I've worked with
I can help you with...
... compelling and clear copy
Words don’t just connect people, they have the power to create meaningful change. Whether you want to tell a story, sell a product, raise income, educate, inform or advise, you need the right words. I can help with report writing, website copy, social posts, email newsletters, campaign messaging, leaflets, posters… and more. I’ve transformed technical content into clear copy, and I’ve written words that convert.
... understanding what's working well, and what isn't
Whether you need a single page review, a complete site audit or an SEO or competitive analysis, I can help you identify what’s working well, what isn’t and where there are opportunities to make a difference. I won’t just help you make sense of your data, I’ll give you practical recommendations for changes.
... an extra pair of hands
When you’re busy, you need someone you can trust to pick up what’s needed quickly and efficiently. I’ve been “an extra pair of hands” for charities big and small during hectic times or periods of recruitment. I’ll happily zip through building and migrating website content, drafting emails, doing SEO research – whatever you need. I’ve got lots of experience with CMSes including Umbraco, Drupal, EPiServer, Wagtail and WordPress, I’ve sent emails with Dotdigital and Engaging Networks, and worked with a range of project management and collaboration tools.
... content that works for people (and robots)
SEO, GEO, AIOs, UX, UI… Sometimes it feels like the acronyms are multiplying! Whether you want to make sure your content is found in search engines or AI agents, or that you’re providing a great user experience, I can help. I take a people first approach. That means, I create great content for humans, that is discoverable and usable by robots too. I can help with keyword research, content optimisation, user research and content design.
... a second pair of eyes
Whether you need support with copyediting a long report or a proofreader for a set of pages, let me be a second pair of eyes. I’ve worked on technical and specialist content for subjects as diverse as safeguarding, town planning, theology and biblical studies, police and prison custody, literature, domestic abuse, film and TV production, accountancy, online safety and nutrition. I’m passionate about plain language and working with, and developing, authors.
But don't just take my word for it...
“Victoria is a pleasure to work with. Her calm and methodical approach helps complex projects stay focused and on track."
Holly Bentley
NSPCC
“The recommendations Victoria made were hugely valuable and will have a long-lasting impact."
Jimmy Perkins
Action Against Hunger
"Victoria is that uncommon mix of being a capable, trustworthy working partner and critical friend."
Luke Masters
ShelterBox
Examples of my work
I provide a range of content services. Recent projects have included:
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creating content for online safety hubs for young people aged 14–17 and 18–24
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carrying out a content, SEO and UX audit to provide practical recommendations to inform a new content strategy
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migrating and optimising webpages for a charity's international affiliates – including USA and Germany
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editing flagship research report, providing content design recommendations and carrying out the website build
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writing story posts for legacy campaigns
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ideating and drafting engagement emails
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content audit and creation for self-service assessment tool.
What does it cost?
I work on both a project basis (where I provide a fixed-fee quote based on your requirements) and a retained days basis (where you 'buy' a number of days to allocate as you need) and I'm always happy to provide a quote based on your needs.
You can find example project costs on my services page. However, I'm always happy to provide a quote based on your needs – just get in touch to discuss.