My work
Some clients need help with small, one-off projects or an extra pair of hands during busy times. Others want ongoing support with large redevelopments.
Content work I can help with includes:
-
copywriting
-
content and UX design
-
SEO
-
content audits and site health
-
proofreading and editing for print and online
-
training and facilitation
Recent projects
NSPCC Learning: Online safety
Keeping children safe online is one of three key impact goals for NSPCC. The NSPCC Learning team commissioned me to restructure and develop the online safety content for professionals.
The team had already done some insight work but this needed reviewing and expanding. I carried out a content audit, UX and SEO review. I identified opportunities to streamline user journeys, improve the user experience and build upon the existing good search performance.
I drafted new copy and optimised existing content, bringing all online safety related information, guidance and resources into a new central hub.
This provided a better experience for navigating users and the new content targeted existing and new search opportunities.
HMICFRS: digital comms team support
HMICFRS (His Majesty's Inspectorate for Constabulary and Fire & Rescue Services) required interim support during a particularly busy time and while recruiting for a permanent member of staff.
I worked alongside the existing team providing day-to-day support with uploading content to the CMS, proofreading colleagues' content creation and carrying out UAT for ongoing development work.
In addition, the team asked me to review the IA and user journeys for the 'Our work' section. I analysed data from Google (GA4 and Google Search Console) and Matomo, looked at user flows and audited the content against IA and UX principles and provided a set of recommendations for the in-house team to progress.
Projects have included work for:
NSPCC
SafeLives
HMICFRS
RSPB
Childline
Creative UK